# A 13-slide pitch deck outline for founders · Working brief

Fill this brief with your own material. The reference examples below are starting points, not your approved data.

## Your inputs

Field | Your notes
--- | ---
Audience | ____________________
Decision or next action requested | ____________________
Evidence supporting the recommendation | ____________________
Scope, exclusions and commitments | ____________________
Source and reporting period | ____________________
Review owner | ____________________
Open question | ____________________

## Your action checklist

- [ ] State audience, decision and the assumptions that would change your recommendation.
- [ ] Give each main slide one role. Move detailed calculations to a referenced appendix instead of shrinking them.
- [ ] Send the deck to someone without the meeting context. Ask them to restate the request, the evidence and the unresolved conditions.

## Reference from the guide

Decision guide

Question | Practical answer
--- | ---
1 - Purpose | Company and customer in one sentence
2 - Problem | A specific costly or frequent customer problem
3 - Current alternatives | What the customer does today
4 - Solution | How the experience changes
5 - Product | A concrete workflow or demonstration
6 - Why now | The change creating the opportunity
7 - Market | Scope and calculation method
8 - Business model | Who pays, for what, how often
9 - Traction | Defined metrics and period
10 - Go-to-market | Channel, experiment and evidence
11 - Team | Relevant execution evidence
12 - Financial plan | Burn, runway and assumptions
13 - Ask | Funding, milestones and next action

[Sequoia: business plan structure](https://sequoiacap.com/article/writing-a-business-plan)

[Read the full guide](https://pageworks.app/blog/13-slide-pitch-deck-formula)

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